Vodafone introduced its Vodafone 360 phone and asked us to develop an interactive idea to raise awareness amongst progressives, using online media. With Vodafone 360 you have all your friends in 1 place. Just 1 click in your contact list lets you see your friends’ latest updates on all the major social networks like Facebook, Hyves and MSN, without having to install different apps or logging into each network separately. After all, life is too short for social clutter. In order to get the main feature of the phone across, our strategy was to let people first experience the exact opposite. We wanted them to log-in, click, search and browse as much as possible across all these different networks. So we came up with The YouFlickInMyHyveFace Chase.