In 2007 Krezip celebrated its 10 year anniversary and released the Dutch band its latest album 'Plug it in' with the popular song 'Play this game. " To promote the new CD the Krezip Music Box was created. The game challenges visitors to keep the music box at the right pace in order to listen to the song 'Play this game'. The site introduces for Krezip (and publisher Sony BMG) a new era of music promotion: due to a declining effectiveness of video clips on music channels like MTV, Sony BMG wants to integrate interactive channels to assure involvement with its artists.
|
|
| Explanatory Video | Microsite |